The Customer Simulation Playbook
A framework for product teams who want to validate decisions in hours, not months.
- When simulation beats traditional research
- How to design your first simulation study
- Real case studies from product teams
- Templates you can use immediately
What's inside
The limits of traditional research
Why interviews and surveys fall short when you need to move fast. The hidden costs of slow validation cycles.
Introduction to customer simulation
How AI agents can think, reason, and decide like your real customers. The science behind Sonder models.
Designing simulation studies
A step-by-step framework for running your first simulation. From hypothesis to insights in hours.
Case studies
Real examples from product teams who replaced months of research with simulation. What worked, what didn't.
Templates & frameworks
Ready-to-use templates for simulation study design, analysis, and stakeholder communication.
This playbook is brought to you by cmul8 — the platform that lets you simulate thousands of customers to predict, test, and optimize before you build. We're on a mission to make customer insight instant and accessible.